As Twitter Is Named X, A Look At Elon Musk’s ‘S3XY’ Naming Strategy For Cars


Elon Musk speaks beside Tesla Model Y in Hawthorne, California on March 14, 2019.

Elon Musk formally rebranded Twitter as X, ending the period of the blue chicken and beginning a brand new one beginning on the firm. This is a transfer that’s a part of the world’s richest man’s fascination with the letter X. It can also be a continuation of the steps he has taken to understand this dream. In current years, his different firm Tesla rolled out automobiles to finish the ‘SEXY- line-up. However, the renaming of its entry stage sedan from Model E to three modified it to “S3XY”, as per Mr Musk.

According to a number of tweets going viral after Twitter’s renaming, the X id was born when he launched a web-based banking providers platform known as that later grew to become a part of PayPal. Mr Musk walked away with $165 million, and the dream to create an even bigger X model.

That obsession led him to ascertain Space Exploration Technologies Corporation, also referred to as SpaceX. As per claims made by a number of social media customers, the X within the identify symbolised a rocket’s trajectory.

He then envisioned a automobile line-up with mannequin names that spelled out “SEXY”. So, Tesla, the electrical automobile producer owned by Mr Musk, began launching Model S and in a while, Model X and Y.

However, Ford had already acquired the rights to Model E, which sounded Henry Ford’s iconic Model T, as per an previous USA Today report.

The firm additionally informed the US outlet that in 2010 Tesla had signed a contract through which, “among other things, Tesla agreed not to register or use Model E. When Tesla later sought to register the Model E trademark, Ford insisted that Tesla abide by the parties’ earlier agreement.”

As the automobile launched within the US in July, 2017, Mr Musk tweeted, “Model 3 was going to be called Model E, for obvious dumb humor reasons, but Ford sued to block it, so now it is S3X. Totally different :)”

Now that each one 4 fashions have been launched (the final to launch was Model Y in 2020), there’s hypothesis that Tesla will drop the ‘Model’ plus ‘letter’ naming scheme to finish the ‘S3XY’ line-up.

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