It’s the final grudge match: an opportunity for the 49ers to face the Kansas City Chiefs once more in the Super Bowl, hoping for a distinct final result than 4 years in the past.

In early 2020, fans had been excited. But this time, they’re much more electrified — supercharged by a brand new quarterback, a brand new operating again, and a brand new appreciation for what it will imply for the 49ers to deliver residence a sixth Lombardi Trophy from Las Vegas.

Call it a drive to win, or name it pleasure in the franchise many stated they have been devoted to since the Eighties, however no matter the purpose, fans appear to be shopping for every part in sight with a 49ers brand on it.

“I feel like the energy is different,” in contrast to 2020, stated Emile Sadeh, proprietor of the Fresh Society streetwear retailer the place some 49ers gamers are identified to store. “People are coming in way more excited, and grabbing way more items.”

Early in the week, Sadeh had offered out of many 49ers jackets and sweatshirts, till a cargo arrived on Wednesday to replenish them. In the meantime, he was completely satisfied to promote fans the retailer’s unique “Bang Bang Niner Gang” T-shirts, or showcase a superb luck allure he thinks could be the actual purpose for the 49ers’ success all season.

“This is the tee,” he stated, holding up a shirt that learn “(expletive) Kansas City; Sincerely, Niner Gang.”

“It started with Dallas,” he defined. “Kittle had that shirt.”

Sadeh was referring to 49ers tight finish George Kittle, who wore a T-shirt with colourful language underneath his jersey throughout a recreation in opposition to the Cowboys — an obvious homage to former 49ers linebacker Gary Plummer, who wore an analogous shirt earlier than the 1994 NFC Championship. (The 49ers beat the Cowboys in that recreation, and went on to win the Super Bowl.) Fresh Society designed a brand new “F— Dallas” T-shirt impressed by that one, and started designing comparable shirts for the 49ers’ different opponents too.

“We did Seattle; we beat them,” he stated. “Then we did Green Bay. We didn’t do Ravens, we lost. So then we’re like hey, we’ve gotta keep making these shirts, as a superstition-like good luck thing.”

After the retailer’s “F— Detroit” shirt apparently introduced the Niners the luck they wanted to beat the Lions in the NFC Championship recreation, Sadeh determined to go forward with the Chiefs shirt, full with an unofficial Super Bowl LVIII patch.

Shoppers who got here by the retailer in San Jose had been principally headed out of city, on their manner to Vegas. One stated he was going to meet his dad, who lives there. Both are lifelong 49ers fans. But there was a catch.

“I’m actually going to be popping up in Vegas without him knowing, and letting him know that he’s going to the game with me,” stated Rick Telly, and then added with a chuckle, “Hope he’s got a strong heart!”

Across city, Fancy Flavors Bakeshop was busy catering to the many 49ers fans having Super Bowl events proper right here in the Bay Area.

“We specialize in French macarons,” stated proprietor Jessica Banh. “I just love making Niner macarons, because we have a lot of Niner fans — they come in with their families and they’re sporting their Niner gear. I’m always kind of like, ‘Yeah, go Niners!'”

Once the 49ers made it into the playoffs, Banh started getting ready for the onslaught of orders she’d in the end get if the crew went all the manner. She designed templates for macarons formed like footballs and helmets (in 49ers colours, in fact) and started making batch after batch of conventional spherical macarons printed with full-color 49ers logos.

“A general order is about like a dozen, but we’ve seen up to four dozen in one order, for the Super Bowl especially,” she stated.

Though most of her Super Bowl orders had been made prematurely, Banh stated she’s nonetheless planning to have a few of the specifically embellished treats out there for walk-in clients. After all, she stated, something that goes unsold might be eaten at her personal Super Bowl celebration.

“It’s just been so fun to make something so different and creative, and just to kind of cheer on our home team,” she stated.