Taylor Swift is the muse for Cetaphil’s touching Super Bowl LVIII ad entailing a little girl and daddy bonding over football.
“Dads and daughters everywhere have gotten closer because of a certain globe-trotting eras singer screaming from the football sidelines, and we’re here for it. 😉,” Cetaphil created through YouTube on Friday, February 9. “So this season, we’re inviting dads and daughters to get closer to each other’s worlds – daughters sharing their love for skincare and dads sharing their love for the game.”
The video clip starts with a teen lady scrolling on her phone with earphones on as her daddy sees a football video game. The dad later on attempts to bond with her by revealing a clip on his phone, yet the little girl stays withdrawn.
The lady after that stalks her space and rests at her vanity to use some cream to her face. In the history, she listens to a football commentator insinuate that Swift, 34, goes to the video game, which leads the little girl to go downstairs.
“Well folks there she is, here to support,” the commentator says loudly. “The most famous fan of the game.”
The little girl comes across her daddy seeing his interplay, and he grins as she goes into the space. He later on shocks his little girl with a present: her very own red jacket with the number 13 fixed up on the front, referencing the shade of Swift’s sweetheart, Travis Kelce’s group the Kansas City Chiefs, and the pop celebrity’s favored number. She approves today and he places on a few of her cream under his eyes likewise to just how football gamers shake eye black.
After placing on the jacket she heads downstairs to invest top quality time with her daddy. He draws her right into the hug and displays his most recent device: a number of relationship arm bands, similar to the precious jewelry followers notoriously exchange at Swift’s performances.
“This season, dads and daughters found a new way to connect,” a title card reviews while keeping in mind that the duo included in the clip was an actual father-daughter duo from New York.
Since Swift started dating Kelce, 34, in summer season 2023, she’s ended up being a staple in the NFL as she’s participated in a number of video games to sustain the limited end

Cetaphil Super Bowl Commercial Courtesy of Cetaphil
Many of Swift’s followers have actually tuned right into the sporting activity to see the Grammy champion. NBC Sports reported that viewership amongst teen women leapt 53% when Swift went to the Chiefs video game versus the New York Jets in October 2023.
While the NFL has actually been done in on the “Swift effect” some followers have actually required to social media sites to share their irritation over Swift’s visibility. Despite the reaction, lots of have actually pertained to Swift’s protection consisting of the commissioner Roger Goodell.
“I think it’s great to have her a part of it,” he stated throughout an interview in advance of the Super Bowl. “It creates a buzz, it creates another group of young fans — particularly young women — that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’”
Late evening host Seth Meyers likewise articulated his assistance for Swift and Kelce while keeping in mind the real football program just reveals “11 minutes of actual gameplay.”
“This is such an innocent All-American thing: They’re kissing on the field after he wins the big game and she’s celebrating with his mom and dancing along with family,” he stated throughout a January episode of his Late Night With Seth Meyers talk program. “How can you be mad at that?”